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Mandom Creating Lifestyle Value by Rebranding Its Website - January 4, 2010
As part of the marketing activities, Mandom needs to keep its online presence refreshed and up-to-date. Therefore, Mandom decided to redesign its web site look and feel to suit the marketing needs. It is important to make visitor navigate and browse easily throughout the website to find useful and informative knowledge about Mandom's company profile and product catalogue. As mostly information needed is the products section, we put more touch on this one.
Since Mandom's targeting market of hair care, skin care, perfumes, and deodorants, the design should reflect in more aesthatic aspect and lifestyle for the now generation without leaving the essence of company's identity. Menaravisi uses flash banner as an attractive part in main page which exposes the featured brands of Mandom. There is also an interactive flash animation in Your Look section where visitor can browse articles based on certain part of the animation.
With the new design, Mandom also decided to add more advanced features in its website, such as Career section, where visitor can apply directly by filling up the application form; Your Look section, where visitor can browse various tips and useful articles, and Investor Related section. The most advanced section in its website is its Product Catalogue. Each product category has its own template design based on their target market and their own brand. Mandom has a large range of product categories where each category also has its own sub navigation. This web site is aimed to reflect the corporate image while focusing on the simple yet informative dynamic products catalog for worldwide audience. That's why this website is available in bi-lingual (Indonesian and English) version.
To enable achieving the goal of the web site as a centralized product information and related information/services dissemination, this web site equipped with MDCM (Menaravisi Dynamic Content Management) Corporate edition customized on PHP and MySQL solution platform which empowers Mandom staff to easily manage and maintain their web site, without much technical expertise in the Internet. MDCM for Mandom is extended with customized features of product manager with dynamic categories and templates, career section where administrator of website can view the resume list easily and add new vacancy directly, file upload module as well as photo gallery manager, and advanced articles feature where user can add as many pop up infomation needed. This customized version of MDCM also includes basic features of MDCM Corporate Edition such as News, Events and Contact modules.
Feel the refreshing new look of Mandom Indonesia here!
About PT Mandom Indonesia Tbk
PT Mandom Indonesia Tbk was established as a joint venture between Mandom Corporation, Japan and PT The City Factory. The Company was incorporated bearing the name PT Tancho Indonesia and changed to PT Mandom Indonesia Tbk on 2001.
On 1993, the Company became the 167th company and the 11th Japanese joint venturecompany listing its share on the Indonesia Stock Exchange.
The Company's main brands are Gatsby, Pixy, and Pucelle. Besides that, the Company also produces other products under the brand Tancho, Mandom, Spalding, Lovillea, Miratone, and also some brands produced specifically for exports.
About Menaravisi
PT Menaravisi Commerce is an young and fast-growing web design development, e-business and web-based application company that integrate both technology, creative and multi-lingual capability, to provide the best suitable solutions to clients. Menaravisi provides services that enhance interaction and communication among different parties beyond the boundaries of time and place thus provides better customer services in a more effective and efficient way. Menaravisi also design, develop and maintain the leading wedding portal in Indonesia - Weddingku.com.
With our years of experience in developing various web application, portal and dynamic corporate web site that empowered by Menaravisi Dynamic Content Management (MDCM), we believe we can assist our clients to take advantage of the Internet technology and grab new business opportunities.
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